Determining Behavioral Differences Between Two Different Cola Brand Consumers


KURTULUŞ K. , KURTULUŞ S. , OKUMUŞ A.

Marketing and Development Challenges in The 21st Century, Proceedings of The 7th International Conference on Marketing and Development, International Society for Marketing and Development, Gana, Ghana, 5 - 08 August 2000, pp.175-182

  • Publication Type: Conference Paper / Full Text
  • City: Gana
  • Country: Ghana
  • Page Numbers: pp.175-182