The impact of health crisis on sports consumption – A longitudinal study

Adá-Lameiras A., Antonovica A., de Esteban Curiel J., AYDOĞAN M.

Journal of Retailing and Consumer Services, vol.77, 2024 (SSCI) identifier

  • Publication Type: Article / Article
  • Volume: 77
  • Publication Date: 2024
  • Doi Number: 10.1016/j.jretconser.2023.103656
  • Journal Name: Journal of Retailing and Consumer Services
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Periodicals Index Online, Business Source Elite, Business Source Premier, CAB Abstracts, DIALNET
  • Keywords: CHAID multivariate analysis, Feminist theory, Gender stereotypes, Household budget expenditure, Leisure sports, Segmentation
  • Istanbul University Affiliated: Yes


This research identifies the impact of the COVID-19 pandemic and compares it with the pre-pandemic year of 2019 on leisure sports consumption patterns among Spanish families from the gender perspective. The study analyses longitudinal official open massive data collected from the Spanish Family Budget Survey (2019–2020) to create market segmentations based on gender, year, age, and sociocultural level variables. The study's findings reveal stereotypes in leisure sports expenditure based on the gender of the household earner. In 2020, spending on leisure sports increased to a record high of 176%, with spending by men drastically lower and women considerably higher than in 2019.