Acceptance of Technological Innovations: The Role of Consumer Innovativeness and Innovation Characteristics
YIRCOBS’08 Yeditepe International Research Conference on Business Strategies, İstanbul, Turkey, 1 - 04 June 2008, pp.185-204, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: İstanbul
- Country: Turkey
- Page Numbers: pp.185-204
- Istanbul University Affiliated: Yes