The Role of Psychographics in Explaining Store Brand Buying Behaviour

KURTULUŞ K., KURTULUŞ S., YENİÇERİ T., YARAŞ E.

Boğaziçi Journal, vol.19, pp.99-113, 2005 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 19
  • Publication Date: 2005
  • Journal Name: Boğaziçi Journal
  • Journal Indexes: Academic Search Premier
  • Page Numbers: pp.99-113
  • Istanbul University Affiliated: Yes