Akademik Veri Yönetim Sistemi
World Academics Journal of Management (WAJM), cilt.10, sa.3, ss.28-34, 2022 (Hakemli Dergi)
Since ancient times, human beings have migrated from one region to another. One of the reasons for this
migration is tourism. Health tourism is among the various types of tourism and represents an important activity for the
economy of several countries. Brazil and Turkey are examples of countries that have gained prominence in the sector in
recent years. This study aimed to compare health tourism in Brazil and Turkey. This is a descriptive and analytical study
written by the authors as a master’s dissertation. It is based on a large literature review about health tourism in Brazil and
Turkey. Scientific articles and also documents prepared by the Brazilian and Turkish governments were used. The SWOT
(strengths, weaknesses, opportunities, and threats) analysis was performed to comprehensively assess the situation of
health tourism in the two countries. Subsequently, a SWOT analysis matrix was established and recommendations were
provided to empower health tourism in Brazil and Turkey. The two countries have many similar points regarding positive
and negative factors that influence health tourism. Brazil and Turkey are famous for their natural beauty; summer, cultural,
and historical tourism. Both countries have the potential to grow in the health tourism sector, but for that, it is necessary to
solve obstacles related mainly to the lack of organization and coordination between the services involved in health tourism
activities, in addition, attention must be paid to barriers that arise due to the lack of knowledge of foreign languages and
the negative image of both countries abroad.