Akademik Veri Yönetim Sistemi
CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES, sa.69, ss.48-63, 2025 (ESCI, TRDizin)
Bibliometric analysis is a quantitative research method used to evaluate patterns of scientific publication, authorship, and research impact within a specific field. This study aims to fill this gap by conducting a bibliometric analysis of peer-reviewed literature on health campaigns. This bibliometric study provides a comprehensive overview of health campaign research published on Scopus between 2000 and 2025. The number of publications has steadily increased, particularly after 2018, with a peak in 2024. Despite recent declines in average citations, likely due to the citation lag of newer studies, the field shows consistent academic interest. The United States leads in publication output, key roles played by institutions such as the University of California and the University of Pennsylvania. Journals such as Health Communication, Journal of Health Communication, and Social Science & Medicine are the main sources in this field. Thematic mapping revealed that core topics include public health, HIV/AIDS, and health communication, while emerging or declining themes such as coronavirus disease 2019 (COVID-19), vaccination, and persuasion, may indicate shifting research priorities. Keyword analysis showed a concentration around general descriptors such as 'human' and 'female,' limited specificity in metadata.