Yoga travellers' experiences in guided tours: a multiple case study approach

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Atsız O., Ramkissoon H., Öğretmenoğlu M.

CURRENT ISSUES IN TOURISM, vol.26, no.2, pp.177-183, 2023 (SSCI, Scopus)

• Publication Type: Article / Article
• Volume: 26 Issue: 2
• Publication Date: 2023
• Doi Number: 10.1080/13683500.2022.2032616
• Journal Name: CURRENT ISSUES IN TOURISM
• Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Agricultural & Environmental Science Database, Aquatic Science & Fisheries Abstracts (ASFA), CAB Abstracts, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, PAIS International, Sociological abstracts, Veterinary Science Database
• Page Numbers: pp.177-183
• Keywords: Yoga tourism, well-being, travellers' experiences, user-generated content, tripaneer, SATISFACTION
• Istanbul University Affiliated: Yes

Abstract

This study investigates yoga travellers' experiences in guided tours organized by the renowned online travel platform, Tripaneer. Travellers' online narratives (N = 880) regarding three main yoga destinations were collected and examined through content analysis. Six main components were revealed: yoga facilities and services, a sense of awe, the overall benefits of yoga, a memorable experience, social interaction and learning about the local culture.