Cigarette Advertising In Turkish Cinema And Brand Appearances

YOLCU E.

ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, sa.23, ss.335-339, 2005 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2005
  • Dergi Adı: ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.335-339
  • İstanbul Üniversitesi Adresli: Evet

Özet

Tobacco-brand appearences are common in flints anda re becoming increasingly endorsed by actors. The most highly advertised cigarette brands account for most brand appearances, which suggests an advertising motive to this practice. We selected the top 75 box-office hits in the Turkey. We analysed the content to assess the association between exposure to tobacco us films and smoking behaviour in a sample of Turkish adolescents.