New Product Development Strategies for Societal Well-being: A Circular Economy Perspective

Creative Commons License

Bayraktaroğlu S., İdemen Okan E.

in: The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and their Implications for Societal Well-being., URAY NİMET,KIYGI ÇALLI MELTEM,TOSUN PETEK, Editor, Springer Nature, Zug, pp.171-193, 2026

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2026
  • Publisher: Springer Nature
  • City: Zug
  • Page Numbers: pp.171-193
  • Editors: URAY NİMET,KIYGI ÇALLI MELTEM,TOSUN PETEK, Editor
  • Open Archive Collection: AVESIS Open Access Collection
  • Istanbul University Affiliated: Yes