Effects of Product Innovativeness and Engagement with Online Users on Branding Strategies: Evidence From Twitter


KIYGI ÇALLI M., ÖNDEN A.

40TH ANNUAL MARKETNIG ISMS SCIENGE CONFERENCE, Philadelphia, United States Of America, 13 - 16 June 2018, vol.1, pp.31, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • Volume: 1
  • City: Philadelphia
  • Country: United States Of America
  • Page Numbers: pp.31
  • Istanbul University Affiliated: No