Effects of Product Innovativeness and Engagement with Online Users on Branding Strategies: Evidence From Twitter
40TH ANNUAL MARKETNIG ISMS SCIENGE CONFERENCE, Philadelphia, United States Of America, 13 - 16 June 2018, vol.1, pp.31, (Summary Text)
- Publication Type: Conference Paper / Summary Text
- Volume: 1
- City: Philadelphia
- Country: United States Of America
- Page Numbers: pp.31
- Istanbul University Affiliated: No