Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, vol.30, no.3, pp.304-318, 2020 (ESCI)
- Publication Type: Article / Article
- Volume: 30 Issue: 3
- Publication Date: 2020
- Doi Number: 10.1080/21639159.2020.1766988
- Journal Name: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
- Journal Indexes: Emerging Sources Citation Index (ESCI), Business Source Elite, Business Source Premier
- Page Numbers: pp.304-318
- Istanbul University Affiliated: Yes
Abstract
The main aim of this study is to determine the roles of environmental consciousness, lifestyle and involvement factors on purchasing behavior. Factors affecting environmentally friendly behaviors were explained within the context of attitude, intention and behavior with a holistic approach. TRA Model (Theory of Reasoned Action) was expanded by adding variables that express individual consumer characteristics.