How Economic Crisis Changed Consumer Segmentation

Kurtuluş K., AKYÜZ İ., ENGİZEK N., Eroğlu F., Kop E., Mammadov G., ...More

11th International Marketing Trends Conference, Italy, 1 - 04 January 2012, pp.1-36, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Country: Italy
  • Page Numbers: pp.1-36
  • Istanbul University Affiliated: Yes