SERVICES MARKETING STRATEGIES
in: Contemporary Issues in Strategic Marketing, Prof. Dr. Ahmet Şekerkaya, Editor, Istanbul University Press , İstanbul, pp.255-292, 2020
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2020
- Publisher: Istanbul University Press
- City: İstanbul
- Page Numbers: pp.255-292
- Editors: Prof. Dr. Ahmet Şekerkaya, Editor
- Istanbul University Affiliated: Yes