Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period

Nasır S., Bal E.

in: Global Branding: Breakthroughs in Research and Practice (2 Volumes), Mehdi Khosrow-Pour, Editor, Idea Idea Group Publishing (Igp), Pennsylvania, pp.404-427, 2019

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2019
  • Publisher: Idea Idea Group Publishing (Igp)
  • City: Pennsylvania
  • Page Numbers: pp.404-427
  • Editors: Mehdi Khosrow-Pour, Editor
  • Istanbul University Affiliated: Yes