Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period


NASIR S. , Bal E.

Handbook of Research on Consumerism and Buying Behavior in Developing Nations, Gbadamosi, Ayantunji , Editör, Idea Idea Group Publishing (Igp), Hershey, ss.239-262, 2016

  • Basım Tarihi: 2016
  • Yayınevi: Idea Idea Group Publishing (Igp)
  • Basıldığı Şehir: Hershey
  • Sayfa Sayıları: ss.239-262
  • Editörler: Gbadamosi, Ayantunji , Editör