Does service innovation mirror product innovation process? A multi-method study with successful service innovation evidence from Turkey

BERBER A., PEKDEMİR I., ŞEN Y., Rofcanin Y.

19th EIASM International Product Development Management Conference, University of Manchester, Birleşik Krallık

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Ülke: Birleşik Krallık
  • İstanbul Üniversitesi Adresli: Evet