Does service innovation mirror product innovation process? A multi-method study with successful service innovation evidence from Turkey

BERBER A., PEKDEMİR I., ŞEN Y., Rofcanin Y.

19th EIASM International Product Development Management Conference, University of Manchester, Birleşik Krallık, (Tam Metin Bildiri)

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Ülke: Birleşik Krallık
  • İstanbul Üniversitesi Adresli: Evet