Does service innovation mirror product innovation process? A multi-method study with successful service innovation evidence from Turkey

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BERBER A., PEKDEMİR I., ŞEN Y., Rofcanin Y.

19th EIASM International Product Development Management Conference, University of Manchester, Birleşik Krallık, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Basıldığı Ülke: Birleşik Krallık
• İstanbul Üniversitesi Adresli: Evet