Akademik Veri Yönetim Sistemi
TARAS SHEVCHENKO 6 th INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES , Kyyiv, Ukrayna, 4 - 05 Nisan 2021, cilt.2, ss.580-594
DIGITAL DIPLOMACY DURING THE CRISIS: 2020 NAGORNO-KARABAKH WAR COMPARATIVE TWITTER REVIEW
Diplomacy is in line with international relations. It is in the flow of
life in terms of its meaning. This reveals the intellectual side of the word
diplomacy in a sense. After the First and Second World Wars, countries
recognized the importance of diplomacy was. The newly established international
organizations and the increasing number of actors in the international system
has encouraged the adoption of inter-state diplomacy.
The material and psychological costs of war encourages countries to use
effective diplomacy channels. Countries work efficiently
in their foreign policies to have the upper hand at the negotiation tables. Accordingly,
public diplomacy, which is the reflection of soft power and soft power in the
field, is an area of activity frequently used by countries.
Recently, structural changes have occurred internationally with
globalization. Increasing correspondence and communication channels affect
countries in the field of diplomacy as well as in every field. Public diplomacy
is used more effectively through digital diplomacy; namely the realization of
diplomatic activities of countries using internet channels. This situation
naturally pushes countries to engage in diplomatic activities through social
media.
Digital and public diplomacy experience elevating prominence and due to
advantage, they are used more by various countries recently. In this study, it
is mentioned how traditional diplomacy has evolved to the present and how and
what in way the internet and social media are used by countries as a foreign
policy tool today.
Digital diplomacy is a method that is deployed especially before a
crisis occurs. In this study, the 2020 Nagorno-Karabakh war that was a crisis
period between 27 September 2020 and 10 November 2020 is examined the official
Twitter posts made by Armenia and Azerbaijan on digital diplomacy. The study comprises a comparative analysis
and evaluation of the political actor, the content, and the quality.
Key Words: Digital Diplomacy, International
Crisis, 2020 Nagorno-Karabakh War, Twitter