Exploring Country of Manufacture Effect on Strong and Weak Brands


KURTULUŞ K., BOZBAY Z.

in: Marketing in Transition: Scarcity, Globalism and Sustainability, Campbell, Colin L., Editor, Springer, London/Berlin , New York, pp.407-411, 2015

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2015
  • Publisher: Springer, London/Berlin 
  • City: New York
  • Page Numbers: pp.407-411
  • Editors: Campbell, Colin L., Editor