Deploying Blockchain in mobile public bazaars' food supply chain within the tourism and hospitality industry

ÇİFÇİ İ., Cam B., Demirbas O., Celikay A.

JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, cilt.16, sa.4, ss.762-783, 2025 (SSCI, Scopus) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 16 Sayı: 4
  • Basım Tarihi: 2025
  • Doi Numarası: 10.1108/jhtt-05-2024-0332
  • Dergi Adı: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index
  • Sayfa Sayıları: ss.762-783
  • Anahtar Kelimeler: Blockchain, Deployment, Food supply chain, Mobile public bazaars, Tourism and hospitality industry
  • İstanbul Üniversitesi Adresli: Evet

Özet

PurposeThis study aims to investigate the strategies and challenges of deploying Blockchain within the context of mobile public bazaars' (MPBs) food supply chains (FSCs) in the tourism and hospitality industry (T&H).Design/methodology/approachDrawing on qualitative data gathered from 20 semistructured interviews with stakeholders (e.g. producers, food service businesses and government agencies), the study uses theme analysis to identify patterns and insights.FindingsFindings reveal four strategies (i.e. implementations, digital literacy and awareness, government incentives and interoperability) and four challenges (i.e. public perception, business logic, constraints, legislative and administrative) arising from the deployment of Blockchain in the FSCs of MPBs.Originality/valueThe study contributes to the literature by offering a comprehensive examination of the strategies and challenges associated with deploying Blockchain in the FSCs of MPBs within the T&H industry. It extends beyond singular theoretical frameworks, using a multitheory approach and offers a novel smart contract model for practical implementation. (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(T&H)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(MPBs)(sic)(sic)(sic)(sic)(sic)(FSCs)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)20(sic)(sic)(sic)(sic)(sic)(sic)((sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic))(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)((sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic))(sic)(sic)(sic)(sic)(sic)((sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)MPBs(sic)FSCs(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)MPBs(sic)FSCs(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).