The Effects of Green Marketing Mix on the Green Purchasing Behavior of Generation Z

Kır M., Kazan H.

5 th INTERNATIONAL SOCIAL AND ECONOMIC RESEARCH STUDENT CONGRESS, Konya, Turkey, 22 - 23 December 2022, pp.41, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Konya
• Country: Turkey
• Page Numbers: pp.41
• Istanbul University Affiliated: Yes