Brand Personality of Web Search Engines: Who Is The Conqueror of The Digital Age?
in: Contemporary Research in e-Branding, Subir K. Bandyopadhyay, Editor, Idea Group Publisher, Pennysylvannia, pp.32-47, 2009
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2009
- Publisher: Idea Group Publisher
- City: Pennysylvannia
- Page Numbers: pp.32-47
- Editors: Subir K. Bandyopadhyay, Editor
- Istanbul University Affiliated: Yes