Marketing Public Relations in Integrated Marketing Communications and a Case Study
in: Marketing in Dynamic Environments: Contemporary Research Advances, Veloutsou C., Papadopoulos N., Editor, Athens Institute For Education And Research, Athens, pp.43-55, 2008
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2008
- Publisher: Athens Institute For Education And Research
- City: Athens
- Page Numbers: pp.43-55
- Editors: Veloutsou C., Papadopoulos N., Editor
- Istanbul University Affiliated: Yes