Marketing Public Relations in Integrated Marketing Communications and a Case Study


YILMAZ E., UYDACI M.

in: Marketing in Dynamic Environments: Contemporary Research Advances, Veloutsou C., Papadopoulos N., Editor, Athens Institute For Education And Research, Athens, pp.43-55, 2008

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2008
  • Publisher: Athens Institute For Education And Research
  • City: Athens
  • Page Numbers: pp.43-55
  • Editors: Veloutsou C., Papadopoulos N., Editor
  • Istanbul University Affiliated: Yes