Design of Marketing Data Mining System Based on AI
2nd International Conference on Forthcoming Networks and Sustainability in the IoT Era (FoNeS-IoT), ELECTR NETWORK, 8 - 09 Ocak 2022, cilt.129, ss.133-140, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Cilt numarası: 129
- Doi Numarası: 10.1007/978-3-030-99616-1_18
- Basıldığı Ülke: ELECTR NETWORK
- Sayfa Sayıları: ss.133-140
- Anahtar Kelimeler: AI, marketing, Data mining, System design
- İstanbul Üniversitesi Adresli: Hayır
Özet
AI technology is an important part of the intelligent decision support system. Data mining is mainly responsible for the processing of intelligent decision support in the influence space of the intelligent decision support system. Therefore, data mining has a pivotal position in the entire intelligent decision support system. The article uses big data and data mining technology in AI technology to construct and design market research, market strategy, marketing strategy, marketing activities and other links in the marketing system. The use of AI can help companies understand customer needs more comprehensively, find market opportunities more quickly, establish business goals more accurately, and achieve smart marketing and precision marketing in the true sense.