Design of Marketing Data Mining System Based on AI

He Q.

2nd International Conference on Forthcoming Networks and Sustainability in the IoT Era (FoNeS-IoT), ELECTR NETWORK, 8 - 09 January 2022, vol.129, pp.133-140, (Full Text) identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 129
  • Doi Number: 10.1007/978-3-030-99616-1_18
  • Country: ELECTR NETWORK
  • Page Numbers: pp.133-140
  • Keywords: AI, marketing, Data mining, System design
  • Istanbul University Affiliated: No

Abstract

AI technology is an important part of the intelligent decision support system. Data mining is mainly responsible for the processing of intelligent decision support in the influence space of the intelligent decision support system. Therefore, data mining has a pivotal position in the entire intelligent decision support system. The article uses big data and data mining technology in AI technology to construct and design market research, market strategy, marketing strategy, marketing activities and other links in the marketing system. The use of AI can help companies understand customer needs more comprehensively, find market opportunities more quickly, establish business goals more accurately, and achieve smart marketing and precision marketing in the true sense.