Analysis of YouTube© Videos Regarding Breastfeeding During the Coronavirus Disease (COVID-19) Pandemic


Maternal and Child Health Journal, vol.27, no.9, pp.1548-1558, 2023 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 27 Issue: 9
  • Publication Date: 2023
  • Doi Number: 10.1007/s10995-023-03722-4
  • Journal Name: Maternal and Child Health Journal
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, CINAHL, EMBASE, Food Science & Technology Abstracts, MEDLINE, Psycinfo, Public Affairs Index
  • Page Numbers: pp.1548-1558
  • Keywords: Breastfeeding, COVID-19, Pandemic, Video, YouTube
  • Istanbul University Affiliated: No


Introduction: During the coronavirus disease (COVID-19) pandemic, which has significantly impacted public health, it is crucial to raise awareness and access to accurate information about breastfeeding for healthy growth and development. This descriptive study aimed to evaluate the content, reliability, and quality of YouTube videos on COVID-19 and breastfeeding. Methods: The YouTube platform was searched for the English keywords “COVID-19” and “breastfeeding” in March 2021. A total of 325 videos were reached. Two independent researchers analyzed the content of 43 videos that met the inclusion criteria. The content quality of the videos was evaluated using the COVID-19 and Breastfeeding Score, which was prepared by researchers in line with international guidelines, the reliability of the videos was analyzed using the DISCERN, and the content quality was evaluated using the Global Quality Score (GQS). Results: The majority (72.1%) of the 43 videos included in the study were informative. In terms of the video origins, most had been uploaded in the U.S., and most had been created by news agencies or physicians. Using the DISCERN tool, 32.6% of videos scored 5 points, and 37.2% of videos scored five points using the GQS tool. Videos grouped as informative scored significantly higher than those grouped as misleading. The GQSs for the videos featuring parents were significantly lower than those for the videos featuring physicians or other healthcare professionals. Discussion: During the COVID-19 pandemic, YouTube videos served as an essential and easily accessible source of information about breastfeeding for mothers concerned about various aspects of the disease. This study showed that videos on breastfeeding and COVID-19 have high view rates but low quality and low reliability.