Strategic Branding in Hospitality: Case of Accor Hotels


KIZILIRMAK İ., Demirçiftçi T.

Journal of Tourismology, vol.2, no.1, pp.50-58, 2016 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 2 Issue: 1
  • Publication Date: 2016
  • Journal Name: Journal of Tourismology
  • Journal Indexes: Directory of Open Access Journals
  • Page Numbers: pp.50-58
  • Istanbul University Affiliated: Yes