Not Another Brick on the Wall: Generation Z and Future of Work

Köroğlu D.

Eurasia business and economics society, İstanbul, Turkey, 6 - 08 July 2023

  • Publication Type: Conference Paper / Unpublished
  • City: İstanbul
  • Country: Turkey
  • Istanbul University Affiliated: Yes


As a future workforce, is Generation Z aware of the fact that 85% of customer interactions will be handled without a human, and artificial intelligence (AI) will eliminate 1.8 million jobs in 2025 (Gartner, 2011). Do they see AI as a threat, or, as an opportunity? How does Generation Z perceive today’s business world? How they, who are exposed to mainstream business education, conceptualize core business phenomena such as management, manager, hierarchy, and so on. Through discourse analysis, we try to dig up some answers to our questions and see how Generation Z idealize and envisages their future of work. 

Key Words: Generation Z, Artificial Intelligence, Future of Work, Discourse Analysis