International Journal of Business and Applied Social Science, cilt.7, sa.10, ss.1-12, 2021 (Hakemli Dergi)
In economic theory ‘consumption’ is commonly seen as final ‘utility’, but the factual relationship between consumption and life
satisfaction has hardly been considered. Empirical research on this matter can provide a basis for more informed consumer
choice. We add to the emerging literature on this matter with a survey study among the general public in Turkey.
For the degree of absolute consumption, we found a negative relationship with life satisfaction, savers being happier than
spenders. For kinds of consumption, we found mostly negative correlations with life satisfaction, in particular with housing
expenses. The only positive correlation with life satisfaction was expensed on eating out and vacations.
These results illustrate that the relationship between consumption and life satisfaction is more complex and variable than is
commonly assumed.