The ‘work’ of producing consumers through databases and co-creation: How the post-Fordisation of advertising work and labour shapes value creation in marketing


Akmeraner Kökat Y.

the 8th Interdisciplinary Market Studies Workshop, Stockholm, Sweden, 16 - 18 June 2025, pp.1, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Stockholm
  • Country: Sweden
  • Page Numbers: pp.1
  • Istanbul University Affiliated: Yes