The ‘work’ of producing consumers through databases and co-creation: How the post-Fordisation of advertising work and labour shapes value creation in marketing

Akmeraner Kökat Y.

the 8th Interdisciplinary Market Studies Workshop, Stockholm, Sweden, 16 - 18 June 2025, pp.1, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Stockholm
• Country: Sweden
• Page Numbers: pp.1
• Istanbul University Affiliated: Yes