Research Information System
in: Handbook on Tourism and Social Media , Doğan Gursoy,Rahul Pratap Singh, Editor, Edward Elgar , Massachusetts, pp.53-68, 2022
Handbook on Tourism and Social Media
Research Handbooks in Tourism series
Edited by Dogan Gursoy, Taco Bell Distinguished Professor, School of Hospitality Business Management, Carson College of Business, Washington State University, US and Rahul Pratap Singh Kaurav, Assistant Professor, Prestige Institute of Management, India
Publication Date: February 2022 ISBN: 978 1 80037 140 8 Extent: c 512 pp
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.