Use of Radio Frequency Identification for Targeted Advertising: A Collaborative Filtering Approach Using Bayesian Networks


ÇİNİCİOĞLU E. N. , Shenoy P. P. , Kocabaşoğlu C.

in: Lecture Notes in Artificial Intelligence, Mellouli K. , Editor, Springer-Verlag , Berlin, pp.889-900, 2007

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2007
  • Publisher: Springer-Verlag
  • City: Berlin
  • Page Numbers: pp.889-900
  • Editors: Mellouli K. , Editor