Technology Is Transforming Shopping Behavior: In-Store Mobile Technology Usage


NASIR S. , Kurtuluş B.

in: Handbook of Research on Consumerism and Buying Behavior in Developing Nations, Gbadamosi, Ayantunji , Editor, Idea Group Publishing (IGP) , Hershey, pp.168-189, 2016

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2016
  • Publisher: Idea Group Publishing (IGP)
  • City: Hershey
  • Page Numbers: pp.168-189
  • Editors: Gbadamosi, Ayantunji , Editor