INTERNATIONAL JOURNAL OF LIFE SCIENCE AND PHARMA RESEARCH, pp.188-193, 2021 (ESCI)
Due to the Covid-19 (Coronavirus disease) global pandemic, which began in December 2019, and which has affected the whole world and Turkey, the world and Turkey faced unexpected situations never encountered before. According to the data released by the World Health Organization (WHO), a total of 103.201.340 confirmed cases were reported; and 2.237.636 people died because of coronavirus ( as of 03.02.2021) in 223 countries worldwide. Coronavirus pandemic forced the established entertainment life to review media consumption habits and the dynamics of the sports sector. International organizations were also postponed to later dates because of the risk of global pandemics. Major events among these were European Aquatics Championships, Euro 2020, Tokyo Olympics and Paralympics, Eurocup, Euroleague, Formula-1, London Marathon, Wimbledon and World Athletics Indoor Championships. The damaging (effect) of the factor should be determined in risk assessment by considering the rate at which the factor is faced in the society and the sensitivity of the society. In general, the risk is abbreviated with the letter "R", and is calculated as a result of multiplying the probability and the effect. The purpose of this calculation is to make implementation plans by predicting the necessary measures that must be taken when expected or unexpected situations occur. Covid-19 Pandemic, which has affected the sports industry in terms of economy, international relations, social life, physical activity, various sectors of industry, together with the whole world, continues with its effects. This new structure where entertainment has changed in all demographic dimensions to virtual instead of reality hosts opportunities as well as threats. Sports ecosystem should analyze the pandemic period process very well, and make immediate action plans for future crises; and sports industry should design to find creative alternative paths with innovative solutions.