JOURNAL OF THE INTERNATIONAL COUNCIL FOR SMALL BUSINESS, 2025 (ESCI, Scopus)
This research article discusses the racism and discrimination experienced by minority-owned small businesses, which have increased in number in recent years. Through semistructured interviews with 15 minority business owners in the cities and towns of the east of England, it has been found that they experience a variety of antagonistic, oppositional behaviors from customers and, in some instances, these can be described as discriminatory. The vast majority of attacks are directed at the perceived identity of the victims. Everyday racism has become a part of business life, especially in businesses in the food sector that serve until late at night, and these attacks have been normalized by minority small business owners. The article also comments on whether Brexit plays a role. This article aimed to fill a gap in the literature on experiences of discrimination, by addressing the multidimensional everyday racist experiences of ethnic minority businesses owners.