Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns

NASIR S.

in: E-Marketing: Concepts, Methodologies, Tools, and Applications, Information Resources Management Association, Editor, Igı Global Publications, Hershey, Pa, pp.1221-1239, 2012

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2012
  • Publisher: Igı Global Publications
  • City: Hershey, Pa
  • Page Numbers: pp.1221-1239
  • Editors: Information Resources Management Association, Editor
  • Istanbul University Affiliated: Yes