Consumer Ethnocentrism in Tourism Marketing: Destination Choice, Avoidance, and Bias-Responsive Branding
Ethnocentrism and its Impact on Tourism Outcomes, IGI Global, ss.115-138, 2026
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2026
- Doi Numarası: 10.4018/979-8-3373-9629-3.ch005
- Yayınevi: IGI Global
- Sayfa Sayıları: ss.115-138
- İstanbul Üniversitesi Adresli: Evet
Özet
Consumer ethnocentrism has become increasingly relevant to tourism marketing as geopolitical tension, crisis events, consumer animosity, nationalist discourse, and identity-based consumption reshape how tourists evaluate domestic and foreign destinations. Although consumer ethnocentrism has been widely examined in international marketing, its tourism implications remain fragmented across studies of tourist ethnocentrism, destination image, risk perception, consumer animosity, crisis communication, tourism boycotts, and destination branding. This chapter develops an integrative conceptual framework explaining how ethnocentric tendencies influence destination choice, destination avoidance, and bias-responsive branding.