Consumer Attitudes Towards Experiential Marketing: A Qualitative Study From Turkey

CENGİZ E., ERDAL M., YOLAÇ G., AKYÜZ İ.

Seventeenth Annual South Dakota International Business Conference - 2010, United States Of America, 1 - 04 October 2010, pp.98-104

  • Publication Type: Conference Paper / Full Text
  • Country: United States Of America
  • Page Numbers: pp.98-104
  • Istanbul University Affiliated: Yes