Research Information System
World Conference on Technology, Innovation and Entrepreneurship, İstanbul, Turkey, 28 - 30 May 2015, pp.1129-1137
The term "innovation" is known by some companies but corporate entrepreneurship (intrapreneurship) term is very new for the developing countries. Besides knowing these terms in Turkey, quite a few numbers of firms are implementing. There is a huge impact of cultural and educational differences on firms and also employees' in Turkey compered to developed countries. For this reason, employees are given away from the desire to be creative. In this way they think they will get promoted. But also companies gave their employees' promotions with this innovation killing attitude with being unaware of bankrupting. However, some companies offer their employees the opportunity to break this trend and gave them opportunity to make innovations and corporate entrepreneurship projects. The aim of this study is to provide an in-depth investigation and comparison between Turkish and global companies in terms of innovation and corporate entrepreneurship effects on growth and profitability. Moreover it will be given important insights about well-known innovation and corporate entrepreneurship methodologies for Turkish companies by taking the example of Brisa Bridgestone Sabanci. (C) 2015 The Authors. Published by Elsevier Ltd.