A COMPARATIVE STUDY ON IMAGE-TEXT RELATIONS IN BIG PHARMA’SCODES OF ETHICS

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Giglioni C., Patat E.

BELGRADE ENGLISH LANGUAGE AND LITERATURE STUDIES, cilt.15, sa.1, ss.65-88, 2023 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 15 Sayı: 1
  • Basım Tarihi: 2023
  • Doi Numarası: 10.18485/bells.2023.15.4
  • Dergi Adı: BELGRADE ENGLISH LANGUAGE AND LITERATURE STUDIES
  • Derginin Tarandığı İndeksler: MLA - Modern Language Association Database, Directory of Open Access Journals, DIALNET
  • Sayfa Sayıları: ss.65-88
  • İstanbul Üniversitesi Adresli: Hayır

Özet

The study of image-text interconnections offers an interdisciplinary approach to understand and contextualise visuals. The present research explores image-text relations in codes of ethics (CoEs), which are corporate documents issued by corporations. Drawing from a generalised system of image-text relations (Martinec & Salway 2005), quantitative and qualitative analyses are conducted to illustrate the type of image-text relation implemented in CoEs by companies operating in the global pharmaceutical sector, the so-called Big Pharma industry. Findings suggest that visual type does not necessarily determine a fixed pattern of image-text relations in CoEs. While pictures, drawings and tables display a clear, recurring trend, graphics do not.