Viral Advertising and Usage of Humor: An Evaluation About Vestel's Viral Advertisement Application

Önay Doğan B.

International Conference on Social Science, Bucuresti, Romania, 20 - 22 October 2014, pp.1-10, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Bucuresti
• Country: Romania
• Page Numbers: pp.1-10
• Istanbul University Affiliated: Yes