Viral Advertising and Usage of Humor: An Evaluation About Vestel's Viral Advertisement Application


Önay Doğan B.

International Conference on Social Science, Bucuresti, Romania, 20 - 22 October 2014, pp.1-10, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Bucuresti
  • Country: Romania
  • Page Numbers: pp.1-10
  • Istanbul University Affiliated: Yes