Determining Differences between Store Perceptions of Loyal and Non-Loyal Customers of a Major Supermarket Retailer in Turkey
International Journal of Management Cases, vol.10, pp.191-200, 2008 (Scopus)
- Publication Type: Article / Article
- Volume: 10
- Publication Date: 2008
- Journal Name: International Journal of Management Cases
- Journal Indexes: Scopus, EBSCO Education Source
- Page Numbers: pp.191-200
- Istanbul University Affiliated: Yes