Customer Retention Strategies and Customer Loyalty
in: Advertising and Branding: Concepts, Methodologies, Tools, and Applications, Mehdi Khosrow-Pour, Editor, Idea Group Publishing (IGP) , Hershey, Pa, pp.1178-1201, 2017
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2017
- Publisher: Idea Group Publishing (IGP)
- City: Hershey, Pa
- Page Numbers: pp.1178-1201
- Editors: Mehdi Khosrow-Pour, Editor
- Istanbul University Affiliated: Yes