How much effective the media professional’s perception of family on the content?

ŞENTÜRK M., SUNAR L.

6th International Symposium Communication in the Millennium, Turkey, 1 - 04 December 2008, vol.2, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 2
  • Country: Turkey
  • Istanbul University Affiliated: Yes

Abstract

 

The negative effects of media over family are the most controversial issues for last years. As the basic structure of the society family is changing very rapidly and this is partly related with this effect. The content of the media products are not sensitive for the family. In this perspective mostly the role of the media professionals is discussed and sometimes they are threat as scapegoat since they are seen as the actor of the content production. By this position, those professionals seems to have the ability and potential to transform the society to a certain direction as a result of the power of media. For a right analysis of relations between media and society, one should know the perception of social values of media professionals and the affect of this perception over the content production. In this paper it is discussed how and how much the family perception of media professionals influences the content and reasons of such a relationship/irrelationship.