Akademik Veri Yönetim Sistemi
4th International Multi-Conference on Society, Cybernetics and Informatics, Florida, Amerika Birleşik Devletleri, 29 Haziran - 02 Temmuz 2010, ss.92-95
The aim of this research is to gain insights in the methodological issues and problems of marketing research in Turkey. This research provides information and recommendations for the research methodology of marketing papers published in Turkish National Marketing Congresses' Proceedings between 2007 and 2009. The evaluation of marketing papers is done with content analyses method, in terms of methodological process such as research type, research modeling and hypothesis development, sampling, data collection and data analysis.