Recent Trends in Marketing Research in Turkey


Kurtulus K., Kurtulus S.

4th International Multi-Conference on Society, Cybernetics and Informatics, Florida, United States Of America, 29 June - 02 July 2010, pp.92-95 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • City: Florida
  • Country: United States Of America
  • Page Numbers: pp.92-95

Abstract

The aim of this research is to gain insights in the methodological issues and problems of marketing research in Turkey. This research provides information and recommendations for the research methodology of marketing papers published in Turkish National Marketing Congresses' Proceedings between 2007 and 2009. The evaluation of marketing papers is done with content analyses method, in terms of methodological process such as research type, research modeling and hypothesis development, sampling, data collection and data analysis.