Measuring customer based corporate reputation in banking industry Developing and validating an alternative scale

Cintamur I. G., Yuksel C. A.

INTERNATIONAL JOURNAL OF BANK MARKETING, vol.36, no.7, pp.1414-1436, 2018 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 36 Issue: 7
  • Publication Date: 2018
  • Doi Number: 10.1108/ijbm-11-2017-0227
  • Journal Name: INTERNATIONAL JOURNAL OF BANK MARKETING
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.1414-1436
  • Keywords: Scale development, Corporate reputation, Customer-based corporate reputation, Corporate reputation measurement, CONSTRUCT-VALIDITY, PERCEIVED VALUE, BRAND EQUITY, PERCEPTIONS, INTENTIONS, ROLES, CONSEQUENCES, ANTECEDENTS, PARADIGM, RECOVERY
  • Istanbul University Affiliated: Yes

Abstract

Purpose - The purpose of this paper is to develop and validate a reliable and valid alternative scale to measure customer-based corporate reputation (CBCR) specific to the banking industry only, where high risks and uncertainties of choosing a service provider exist.