Measuring customer based corporate reputation in banking industry Developing and validating an alternative scale


Cintamur I. G. , Yuksel C. A.

INTERNATIONAL JOURNAL OF BANK MARKETING, cilt.36, ss.1414-1436, 2018 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 36 Konu: 7
  • Basım Tarihi: 2018
  • Doi Numarası: 10.1108/ijbm-11-2017-0227
  • Dergi Adı: INTERNATIONAL JOURNAL OF BANK MARKETING
  • Sayfa Sayıları: ss.1414-1436

Özet

Purpose - The purpose of this paper is to develop and validate a reliable and valid alternative scale to measure customer-based corporate reputation (CBCR) specific to the banking industry only, where high risks and uncertainties of choosing a service provider exist.