Delving into the Role of Celebrity Chefs and Gourmets in Culinary Destination Marketing

DEMİRKOL Ş., ÇİFÇİ İ.

EUROPEAN JOURNAL OF TOURISM RESEARCH, cilt.26, ss.1-21, 2020 (ESCI, Scopus) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 26
  • Basım Tarihi: 2020
  • Dergi Adı: EUROPEAN JOURNAL OF TOURISM RESEARCH
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index, Veterinary Science Database, Directory of Open Access Journals
  • Sayfa Sayıları: ss.1-21
  • İstanbul Üniversitesi Adresli: Evet

Özet

This paper aims to explore the role of celebrity chefs and gourmets in culinary destination marketing based on the perceptions of celebrity chefs and gourmets. Drawing on qualitative data collected through 20 semi-structured interviews with celebrity chefs and gourmets in Turkey, the findings highlight the role of these celebrities in culinary destination marketing. This role is shaped through three key interconnected dimensions; namely, provocativeness, credibility, and supportiveness. The study is among the first attempts to explore, in an integrated manner, the role of celebrity chefs and gourmets from a destination marketing perspective. The study makes several theoretical contributions and proposes practical implications for practitioners in both destinations and firm levels.