Akademik Veri Yönetim Sistemi
Review of International Comparative Management , cilt.25, sa.1, ss.121-137, 2024 (Hakemli Dergi)
The Covid-19 pandemic has disrupted social norms and posed significant
challenges for Small and Medium-sized Enterprises (SMEs). This study examines the
impact of the pandemic on SMEs' business performance and explores their digital
transformation movement as a response to mitigate negative effects and sustain operations
in the market. Additionally, the study investigates the role of government support in
assisting SMEs during this crisis. A survey questionnaire methodology was employed to
collect data from a randomly selected sample group of SME owners in Thailand,
representing the digital trends within this vulnerable business sector. The results reveal
that SMEs experienced a decline in revenue as the most significant negative impact,
followed by difficulties in interacting with customers. To adapt and survive, SMEs turned
to digital platforms, motivated by the need to recover revenue, engage with customers,
and explore new opportunities. This study sheds light on the digitalization efforts
undertaken by SMEs during and post-Covid-19, highlighting the challenges faced,
strategies employed, and the supportive role of government initiatives. The findings
provide valuable insights for policymakers, SME owners, and industry practitioners
seeking to navigate the digital landscape and enhance SME resilience in times of crisis.