Country-of-origin image; SMEs and emerging economies - evidence from a case study of manufacturing SMEs from Turkey

JOURNAL OF ISLAMIC MARKETING, cilt.13, sa.4, ss.956-974, 2022 (ESCI, Scopus)

Yayın Türü: Makale / Tam Makale
Cilt numarası: 13 Sayı: 4
Basım Tarihi: 2022
Doi Numarası: 10.1108/jima-04-2020-0106
Dergi Adı: JOURNAL OF ISLAMIC MARKETING
Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Index Islamicus
Sayfa Sayıları: ss.956-974
Anahtar Kelimeler: SMEs, Country-of-origin image (COI), SMEs entry strategies to foreign market, SMEs internationalization, TRANSACTION-COST-ANALYSIS, ENTRY-MODE CHOICE, MARKET ENTRY, INTERNATIONAL ENTREPRENEURSHIP, INFORMATION, MANAGEMENT, KNOWLEDGE, FIRMS, PERFORMANCE, INTERNALIZATION
İstanbul Üniversitesi Adresli: Evet

Purpose