Country-of-origin image; SMEs and emerging economies - evidence from a case study of manufacturing SMEs from Turkey

Arghashi V., OKUMUŞ A.

JOURNAL OF ISLAMIC MARKETING, vol.13, no.4, pp.956-974, 2022 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 13 Issue: 4
  • Publication Date: 2022
  • Doi Number: 10.1108/jima-04-2020-0106
  • Journal Name: JOURNAL OF ISLAMIC MARKETING
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Index Islamicus
  • Page Numbers: pp.956-974
  • Keywords: SMEs, Country-of-origin image (COI), SMEs entry strategies to foreign market, SMEs internationalization, TRANSACTION-COST-ANALYSIS, ENTRY-MODE CHOICE, MARKET ENTRY, INTERNATIONAL ENTREPRENEURSHIP, INFORMATION, MANAGEMENT, KNOWLEDGE, FIRMS, PERFORMANCE, INTERNALIZATION
  • Istanbul University Affiliated: Yes

Abstract

Purpose