9th Citized International Conference "East And West In Citizenship Education: Encounters İn Education For Diversity And Democracy”, Tokyo, Japan, 12 - 15 July 2013, vol.I., pp.3
RE-CREATING THE ‘SELF’ USING MUSIC BANDS AND APPROPRIATE COMMUNICATION STRATEGIES
The therapeutic effects of music on the soul are widely accepted. The study concentrates on the case study regarding the musical and creative side of the street children of the disadvantaged regions in Turkey. Most of the street children are under the danger of becoming gangs or a part of the illegal groups since they need to prove and reflex themselves as ‘somebody’. The police department of the Adana – İmamoğlu municipality in collaboration with the other governmental and non-governmental bodies developed a project to suggesting 30 street children a different identity as a solution to maintain peace. During the project, the children were provided free music courses and instruments; they were provided shelter as well. The group took stage several times during local occasions and gained success. The media provided support and had challenging headlines to make the event publicly known. Famous musicians and artists gave support to the band and the police. This local example was acclaimed and had a great success. The citizenship issues couldn’t be moved to the forefront better than this. The paper concentrates on the strategic process and evaluates the media coverage using the discourse analysis techniques. The unique example became a sample for other similar applications.