A Methodological Approach to Nation Branding: Measurement and Issues


Kahraman E.

in: The Routledge Handbook of Soft Power, Naren Chitty,Li Ji,Gary Rawnsley,Craig Hayden, Editor, Routledge, London/New York , New York, pp.93-103, 2020

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2020
  • Publisher: Routledge, London/New York 
  • City: New York
  • Page Numbers: pp.93-103
  • Editors: Naren Chitty,Li Ji,Gary Rawnsley,Craig Hayden, Editor
  • Istanbul University Affiliated: No