Internet Tv as A New Medium of Product Placements: Puhu Tv 'Fi' Series Example

Bal Z. E., Akmeşe Z.

CIM 2018, Eskişehir, Turkey, 25 - 28 April 2018, pp.1-6, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Eskişehir
  • Country: Turkey
  • Page Numbers: pp.1-6
  • Istanbul University Affiliated: Yes

Abstract

Individualized television viewing experiences, such TİVİBU or 'Dilediğin Zaman' programs (provided by Digiturk), as the IPTV examples, which can be viewed at any time by selecting from the categories on a Portal that receives the broadcast on the internet, recently are most important tv uses of our time. Nevertheless, some alternative applications such as Netflix, Puhutv and Blutv are becoming day to day polular as latest examples of direct digital TV broadcasting portals. series ‘Fi’ as an example of this new type of internet broadcaster The Puhu TV.

We studied on ‘product placement’ implication in this series ‘Fi’ which will be held, as an example of this new type of broadcasting, to discuss the political economy of this internet boroadcaster TV channels, with the example of Puhu TV and the series of ‘Fi’.